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Making The Digipak
Stage One
This is the guide for my digipak. It consists of six panels, two spines and a disk tray. I chose this template because having six panels means that I can feature additional images of the artist, exclusive to the digipak. I can also use the spines to show the album title and the name of the artist, so the information is clearly seen when the digipak is displayed.
Stage Two
I have chosen a variety of screen grabs from my music video to present on my digipak. The front cover has a clear image of the artist that is instantly recognisable to the audience.
Similarly, the back cover features an image of a sunset over the mountains which could be interpreted as the 'Death Valley'. The sunset is a vast contrast from the front cover and uses a complete different colour palette. This is also true of the inside panels, which have been presented as a panoramic image when the digipak is opened.
The background of the disk panel is a black and white image of the sea. I chose to do this to not only incorporate black and white elements to the digipak, but to also take the audience on a journey as they pass through 'Death Valley' and arrive at the 'Muddy Waters'; as this is the song my music video was created for as well as the lead single from the album. The final panel features an 'exclusive image' of the artist, as is true of many real-world products.
Stage Three
When it came to editing the disk, I used the ellipse tool in order to create a circular shape. After I filled this in black, I made a slightly bigger circle and filled it in white which created a subtle but effective border for the disk. After this, I removed the centre to create a hole as this is where the disk would be handled from.
Finally, I used the blur tool to make the edges appear slightly smoother and less jagged. I chose the black and white tones because my typography for my products is going to be white with a black drop-shadow, so this was a concept to reverse how my titles appeared. I also decided to use a black and white disk as this panel is the only one to have no colour in the image.
Stage Four
When adding my titles, I used the 'Kozuka Gothic Pro' font in a white tone, as I used in my music video, and will use for my advert. The front cover features the album title and name of the artist clearly for the audience to see. This is the most important information as this is what will likely sell the product. The spines also have the names of both the artist and the album because when the album is on a shelf or CD rack, this can easily be read and identified by the audience.
The back cover features the tracklist central to the image, with production company logo's and copyright information discreetly at the bottom of the panel. I used a different font for my copyright information to show that this is not there for design purposes but instead for legal reasons.
On the disk, I have displayed the album title and name of the artist in the same way as on the front cover (as well as the music video) to further the synergy and design between them. I also included the tracklist on the bottom on the disk to not only fill the empty space, but also as this is true of many real CD's by popular artists.
The contrast between black & white and colour images links back to the music video, and the artist's conflicting state of mind. As a finishing touch, I included the copyright information again as on most disks it is located on the edge of the disk facing towards the person reading it.
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